Who should entrust with advertising? Every advertiser asks this question. And this can be a difficult choice because you need to consider all the pros and cons. We figured out the intricacies and will help you make the right decision.

When is it better to work with a freelancer

Main advantages:

• No need to register an employee on the staff, which means no social responsibilities and additional payments.

• Savings on office rent and workplace equipment.

• Freelancer works for the result, so he is interested in completing the task faster and better.

• You pay only for the work performed.

• If you can’t find a common language, you break up.

Agree it sounds attractive – everything is only on the case and nothing personal.

But there are also disadvantages:

• Cooperation with an unverified freelancer is a lottery.

• Tracking the workflow is not easy and sometimes impossible. Sometimes a freelancer fails at the most inopportune moment or disappears altogether without warning. It is better to refuse the services of such a performer right away. You can control the intermediate stages of readiness, this will to some extent, protect against missed deadlines and poor-quality performance of the task. Some companies even keep a fallback for emergencies.

• It can be hard to assess the quality, scope of work, and cost, even within the framework of an advertising campaign. And sometimes, you can even run into scammers.

• Risk of breach of confidentiality. A freelancer can access confidential information, and there is no guarantee that it will remain so. Alternatively, enter into a nondisclosure agreement.

Finding a qualified and responsible freelancer can be an adventure. After all, by and large, you and the freelancer do not owe each other anything. He can directly push your task aside for a higher-paying project or fail on time or with the quality of work. If you manage to find a professional, this is great luck. It is worth noting that a freelancer is more suited to completing quick and understandable tasks. He will not be able to conduct large-scale advertising campaigns.

Pros and cons of working with an agency

With freelancers sorted out, now let’s move on to the functions of cooperation with advertising agencies.

Let’s start with the good:

• Team of the pros. You are not experimenting at your own expense – advertising will be launched and run by experienced certified professionals.

• Many agencies have automated routine tasks to improve efficiency.

• The agency provides access to a wide range of their skills and experience.

• Responsibility for the result – the agency works for its reputation, therefore. It is interested in achieving the set goals, as a rule, no less than yourself.

• Work under a contract and guarantees – there is no risk of being left without money and advertising.

• The agency is not sick and does not go on vacation.

Cons of cooperation with an advertising agency:

• Not all agencies are ready to dive into the client’s business. Template advertising does not always bring about, which can be achieved with an individual approach and careful campaigns study.

• Budget restrictions

• The cost of services will be higher than that of freelancers because a team is involved in work and not one specialist.

• Execution of the contract can take a long time.

The agency can take on large-scale tasks and perform them efficiently. Competition does not allow marking time and haphazardly setting up ads. A team of specialists in various areas of Internet marketing develops a comprehensive promotion strategy and is constantly working to improve KPIs.

We discussed the pros and cons of working with an agency and a freelancer. What about an in-house marketer?

Is it profitable to hire a marketer on the staff?

We have already said a few words about why a freelancer is more profitable than a full-time employee. But there are times when your marketer is justified. What are the benefits?

• Immersion in the project. Your company is the only one for a full-time marketer.

• You can control his work and train by your vision, desires, and needs.

• For a large business, the cost of the services of your marketer may be lower than the cost of the agency’s services.

Minuses:

• A good specialist on the staff is an expensive pleasure. Plus a social package, taxes, and other additional payments.

• A marketer can leave at any time. You will have to look for a new one.

• Staff members need to be trained regularly.

• Generally, one person cannot be a pro in all industries of internet marketing. It means that if you want to develop several areas of promotion on the Internet, you cannot do with one employee.

How do you choose who will set up your ads?

Who should you contact specifically in your case: a freelancer, an agency, or hire a full-time marketer? You decide.

We’ve talked about the pros and cons in each case.

Large companies will pull not only one full-time marketer. But an entire department, because there are too many directions and tasks. But the option with an agency is also justified. The main thing is to turn to experts for whom the growth of the client’s business is not so much a priority task than for themselves. At the same time, the cost of agency services is likely to be lower than the cost of maintaining a department.

For medium-sized businesses, cooperation with an advertising agency is an opportunity to save money on staff, but at the same time use the same promotion tools as large companies. Small businesses can go to the right agency or freelancer. But everything is not so simple. Remember that when choosing a contractor, you must first take into account your business objectives and budget.