“We tried your SMM. Only money wasted. There were no sales.»

Usually, people who get burned on black SMM say this. They paid an unscrupulous contractor to promote, and he bought 10,000 bots and posted pictures with cats.

Because the cheap semblance of promotion doesn’t work, let’s figure out how to promote brands properly. Below are the answers to the most frequently asked questions about SMM.

Is SMM suitable for our business?

If you offer products and services to people, then SMM is suitable for you with a 99% probability. This tool allows you to tell potential customers about yourself at a minimal cost.

At the initial stage of business development, SMM helps to form brand knowledge and a loyal audience. As the company develops, SMM maintains its brand reputation and expands its reach.

SMM is beneficial for both general and highly specialized businesses. For example, a representative of a company selling birch plywood recently contacted us. Despite such a narrow niche, they are successfully promoting.

How many customers will come to us with SMM?

SMM is not primarily about direct sales. Selling with SMM is possible but in the future. The main promotion goals are to tell about the brand, build trust and reputation, which, in turn, affect sales.

There are also fast sales with SMM. For example, you can sell cosmetics, flowers, accessories, and other simple products on social media. But selling an apartment by fasting is unlikely to succeed. But you can make the potential buyer trust a specific developer.

At the briefing stage, we need to understand the customer’s goal for advertising promotion. For example, the customer is a network of plastic clinics. The company allocates a small budget for promotion but wants customers immediately and preferably at a minimal cost. We understand that SMM is a long history, and sales are not the main goal here. You can quickly solve a client’s problem using targeting or context. We will tell the client about this.

Why do different social media need other content?

Different content is not always needed. It all depends on the goal and the audience. If, for example, a brand has B2B and B2C directions, we on Facebook collect a B2B audience and make relevant content. And for B2C, we create an Instagram page and write posts that will interest this particular audience.

If you have a mass product, sausage, your audience is on all social networks. Then it makes no sense to create different content. The target audience is the same.

How many posts per day do you need to publish to get good results?

There is no definite answer. It all depends on the goals of the business and your audience. You can, of course, set a goal: 30 posts per month. But here, you need to understand what to write. And how valuable and exciting this information is to your audience.

If it is 30 ad posts, subscribers will leave. For SMM to work, you need to think: “What is in the head of my target audience? What is interesting and useful for them? “

Before making a content plan, we study the sphere, audience, competitors. An excellent social media manager is not a know-it-all. It is a curious child who is interested in understanding the consumer and making valuable content for him.

Our main goal is sales. Why can’t you only do promotional posts about products?

Because it doesn’t work, people come to the social network to relax and read something valuable and exciting. Would they want to read that your brand is doing well? Unlikely. Therefore, it is better to create helpful content around the brand: various collections, life hacks, instructions, tips. Users will subscribe to such an account to get experience, benefits. Additionally, they will get to know your brand.

Why promote your brand content and page with targeted ads?

Social media algorithms are designed so that not all brand subscribers see the content. Social networks do not show posts in chronological order but select them according to the user’s interests. For example, you have 862 followers on Instagram, and only 17 see your post. It is your loyal audience. Therefore, if you want your content to be seen by as many people as possible, you need to promote it.

Why post with bloggers?

It is additional reach and increased awareness. People trust bloggers more than regular ads. And the advertising itself turns out to be more native for them.

It makes sense to advertise with bloggers in the first place for large brands. For this, as a rule, authors with a large audience are chosen. But sometimes, cooperation with microbloggers gives good results. For example, if a client has a restaurant in the region and advertisements with a local blogger, this will affect.

How to choose a blogger? We make sure that the blogger has authority among subscribers, good reach, and engagement. Requesting statistics. We look at the author’s reputation, although this is a somewhat subjective characteristic. Sometimes a blogger’s scandalousness can play into the hands of a brand.

How do you get more likes and comments on posts?

Make exciting and engaging content. You can add entertaining posts, make polls so that users share their opinions. It is essential to raise sensitive topics because people are willing to share their pain.

How to get 10,000 new followers in six months?

For what? Followers are not the primary metric on social media. We already talked about the fact that not all subscribers see content in their feed. Therefore, the number of people in the group is not as important as the quality of the audience. Bots don’t help promote a brand.

SMM is posting? What exactly is your job?

The work of an SMM specialist begins with studying the client’s business. We analyze a niche, competitors, target audience. After that, we develop the rubricator, prescribe the main topics, create the design. We write a content plan.

We create and publish posts and stories in the work process, communicate with the audience, launch community promotion and place our posts in other communities. We order advertising from bloggers. We regularly analyze the results and see what can be improved.